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The first feature-length
animated film in history, "Snow
White" is a testimony to Walt's
deep commitment to taking
whatever existed and making it
better. When he first proposed
creating a cartoon that would
run for more than just a few
minutes, critics and nay-sayers
abounded. "It'll blind the
audience," said some. "Nobody
will watch a cartoon that's so
long," said others. They dubbed
it Disney's Folly. But Walt
persisted, risking the financial
future of his studio on the
project. And of course the
success was complete. "Snow
White" premiered on December 21,
1937, and provided a financial
bonanza for the Disney
organization. It was originally
budgeted for $250,000, wound up
costing $1.75 million, and
brought in about $4.2 million in
its first release. Perhaps more
important, it proved that
animation could be used not just
to amuse but to provoke a far
wider range of emotions. Viewers
witnessing the "death" scene of
Snow White were moved to tears.
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